Mission

To create, distribute, and deliver top quality products that bring delight to our customers, while fostering strong partnerships with retailers and embracing innovation to exceed market expectations.

Vision

To become the leading snacks manufacturer and distributor in Syria and the region, recognized for our exceptional quality, operational excellence, and ability to adapt to the everchanging needs of our customers.

Values

• Quality Excellence
• Customer Satisfaction
• Innovation
• Teamwork
• Growth Oriented